Discount reporting
Monitor the Average Discount Percentage and the Total Discount Dollars at the Store, Category, Brand, and Product levels.
Add and arrange average discount percentage and total discount dollars to your view on the Inventory Health and All Products pages in Happy Buyers.
Average discount percentage (avg discount %)
The average discount percentage for the selected lookback period
Total discount dollars (discount $)
The total dollars discounted in your selected lookback period; if a $10 item was discounted 20%, discount dollars = $2
Discount dollars and percentages give you insight into how much revenue is being 'missed' due to discounting, and identify outliers that may be getting over-discounted in order to sell.
Use discount % to track the average discount being offered at the store level, by brand, and on individual SKUs. From there, use discount $ to estimate profit back from changing the discount %.
Discount dollars and percentages also provide added context to the sell-through of a brand or product. It could appear to be a top-mover based on units per day, but discount $ and % give insight into if that high sales velocity is attributed to a high promotion.