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      Create & Send Email Campaigns

      Learn how to create and send email campaigns in Happy Marketers!

      Access Email 

      1. Launch Happy Marketers and go to Use Advanced Targeting > Target Customers
      2. Target a customer audience for email the same way you would create an audience segment for texts using the segmentation filters
        1. Email audiences can be more broad than a text audience without getting flagged as spam, but targeting a narrow audience will see higher ROI
      3. After your target audience is created and targeting is refreshed, switch over to the Create & Schedule tab
      4. Using the dropdown menu, toggle from SMS campaign to Email campaignemail

      Create & Send an Email 

      Your email templates are prebuilt, so you just need to plug in the information for your campaign and hit send!

      1. Input content for: 
        • Email Subject Line
        • Email Message
          • Note: Email carriers are much less strict about cannabis content than text message carriers. Reach out to your dedicated Customer Success rep for more tips on what to include in your message body! 
        • CTA Button Text
        • CTA URL 
      2. Upload an image for your email 
        • Your image can be 600px - 800px, and we recommend the total image size to be under 1MB maximum 
          • GIFs work too!
        • Image suggestions: 
          • Condensed menu
          • Event flyer 
          • Deals of the week
          • Product or brand feature
      3. Select which email template you'd like to use 
        • Image First and Text First are defaults
        • Discuss additional customization options with your Customer Success rep
      4. Schedule your email campaign 
        • Send ASAP 
        • Schedule for a later date
      5. Before you send, use "Test campaign" to send a preview of your email to yourself or a coworker to test how the message will look prior to sending this to your subscribers
      6. Hit "Prepare target email" to send out your email blast!

      Review Email Campaign Performance

      1. Go to Happy Marketers > See Campaigns
      2. Scroll past or minimize your Text Campaign ROI and Text Campaigns
      3. See Open Rate, Click Rate, and ROI data for your email campaigns
      4. Select the Campaign ID to view additional Campaign Details, including products and brands purchased by customers who received this email