How to send messages to T-Mobile customers using Happy Marketers
Like most things in the cannabis industry, texting your customers can be trickier due to the products you sell. In 2021, the major cellular service providers (AT&T, T-Mobile, and Verizon) imposed a set of rules that filter out text messages from businesses that violate the service providers’ arbitrary usage requirements (S.H.A.F.T. and SPAM filtering).
Happy Cabbage Analytics and our messaging aggregator, Telnyx, have developed a solution to allow message traffic to T-Mobile users that won’t result in a blanket block. Please see below for our updated process for reaching your T-Mobile customers through Happy Marketers!
T-Mobile Message Templates
You’ll find templated messages available for sending to T-Mobile customers in Happy Marketers.
For MMS campaigns, the image and the templated message body for T-Mobile will deliver directly to your contacts, no link-gating or PIN codes! An image is an easy place to include the content you can’t outright say in the text message body - and show off your brand and product selection.
(Pro tip: add a QR code to your graphic! Most smartphones support ‘tap-and-hold’ to read a QR code on an image to take your shoppers to your CTA destination.)
