Campaign success prediction in Happy Marketers catches your campaigns before they get flagged by phone carriers. Learn how to update and resend a campaign that requires attention due to excessive carrier filtering.
Campaigns you send through Happy Marketers are tested for effectiveness in real time. Any campaign that is guaranteed to run afoul of phone carrier message filtering will be automatically stopped minutes after you send to prevent burning through thousands of numbers and receiving spam reports that can negatively impact your future campaigns.
This helps save your sender reputation and allows you to resend a successful campaign in a timely manner to reach more customers.
You will receive an immediate email from Happy Cabbage to notify you about the impacted campaign so you can take quick action to resend a revised campaign that can reach this audience.
How to fix and resend a campaign that requires attention:
- Follow the link in the email notification you received about the campaign in question, or launch Happy Marketers
- Go to See Campaigns > Sent Campaigns > Requires Attention
- If you do not see the Requires Attention section, refresh your Happy Marketers session
- Select the campaign ID that needs attention
- Duplicate the audience of the original campaign
- Edit and resend your campaign following Happy Cabbage’s recommended best practices for effective delivery
Want more info?
See below for more information on why campaigns get stopped, the benefits to detecting this early, and how you will be notified if your campaign is flagged for carrier filtering by Happy Cabbage's campaign success prediction.
To discuss optimal strategies for text marketing and learn how to leverage audience segmentation to send smarter, reach out to your Customer Success Manager!
When does a campaign get automatically stopped?
- When Happy Cabbage sees that your campaign is being aggressively filtered and flagged by carriers; most common factors include -
- An excessive volume of contacts being messaged at the same time, or over the course of a day
- The same (or very similar) message being sent to multiple audiences or too frequently
- The campaign containing content that is prohibited by phone carriers
- Happy Cabbage identifies carrier filtering within the first few minutes of your campaign sending
- Reduced time to recognize failed campaigns from hours to minutes
- By flagging this ahead of time, you now have an opportunity to duplicate the audience and send a new campaign in the same day or time window
- More customers will receive your messages, earning you more revenue
- You will receive an automated email from success@happycabbage.io that includes
- The Campaign ID that was affected
- Where to access this campaign and resend it
- Best practices for effective message delivery